Appelsap One Love. Come together: 

Saturday August 12, Flevopark Amsterdam.
This one is for the family. Inspired by music- and street culture worldwide, we present the 2017 #AppelsapOneLove campaign.
For the first part of this ongoing project we went to Cape Town with photographer Lotte van Raalte and director Basha de Bruijn, and shot portraits of the faces that embody local street culture.

New names will be announced soon.

Campaign
Agency: HONG KONG Amsterdam 
Creative Director: Rogier Smalhout
Head of Communication: Anne Heijs
Client: Appelsap Fresh Music Festival
 
Film & Photography 
Director: Basha de Bruijn @ Township Film School I AM & Wefilm
Photographer: Lotte van Raalte @ HALAL AMSTERDAM
Creative direction film & Art direction photography: Rogier Smalhout @ HONG KONG
Producer: Sara Nix @ Township Film School I AM & HALAL AMSTERDAM
Director of Photography: Deon van Zyl
Editor: Hokei Pang @ BANDIT AMSTERDAM 
Grading: Tobias Corba @ BANDIT AMSTERDAM
Post Producer: Hannah Padding @ BANDIT AMSTERDAM
Music: Sef @ Top Notch 
Styling: Philippa Crooks @ One League Cape Town 
Hair & Make Up: Tina Hoffmann @ One League Cape Town
Director Assistant: Nela Zide
Camera Assistant: Simo Yekiso
Post Production Assistant: Olwethu Singama
Production Asisstant: Vukile Moya
PA / Runner: Toto Mbawu 
Graphic design: Dominique van Rhee @ HONG KONG AMSTERDAM
Typography: Etienne Memon @ ORDER 
Image Manipulation: Ruud van Doorn (ruudvandoorn.com)
 
Models
Nikho, Rolien, Luvuyu, Lukhanyo, Che, Keith, Neo, Kaylyn, Lubabalo, Zintle, Mbali, Gandhi, Lucas, Ciaran
Artists
Dope Saint Jude, Blaq-Slim, Boolz, Beat Sampras 
 
Special thanks to: 
The founders of Township Filmschool Project I AM: Miriam Pieneman & Anne Simmers
All teachers and students of I AM
HALAL AMSTERDAM 
David Leite @ With Milk Productions Cape Town
BANDIT AMSTERDAM
Camalot Amsterdam
Panavision Cape Town
Lee-Anne Johnson @ One League Cape Town
Sonia Bodla @ Wicked Talent Agency
Leneave Hansen @ Rude World Records
Mounir Kabbaj @ Ginger Sounds
Mounir @ Red Bull
Nikho Rudah
Deon van Zyl
Alex Finlay
Adriaan Louw
Paul Ward
Sef
Magnetron Music
Top Notch
The Uppercut / The Waiting Room Cape Town
Patta
ByParra
G-Star
ORDER