Boef’s vlogs each have about a half a million views. If you think that’s impressive, look at the numbers on his debut mini album, Gewoon Boef (‘Just Boef’), which came out last winter. Its seven tracks average 2 million Spotify plays. His music videos do 4 to 9 million views on YouTube. Street rap is doing extremely well in the Netherlands and in just over a year Boef (from Alkmaar, 40 kilometers north of Amsterdam) has become its uncouth breakout star. His biggest smash ‘Lauw’ manages to mix rap with both Arab and Caribbean sensibilities and includes a catchy chorus that should go over well with a festival crowd.